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#SocialMedia for the Academic Plastic Surgeon-Elevating the Brand

Laura S Humphries1, Brandon Curl1, David H Song1

  • 1Department of Surgery, Section of Plastic and Reconstructive Surgery, University of Chicago, Chicago, Ill; GSD&M, Chicago, Ill.

Plastic and Reconstructive Surgery. Global Open
|April 23, 2016
PubMed

Abstract:

The link between social media and surgery has been under increasingly popular discussion. This article discusses the potential role of social media in creating and maintaining the brand of an academic plastic surgeon.

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Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
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