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Quitline Activity in Rajasthan, India.

Rakesh Gupta1, Vinit Verma, Pankaj Mathur

  • 1Rajasthan Cancer Foundation, Jaipur, India

Asian Pacific Journal of Cancer Prevention : APJCP
|April 26, 2016
PubMed
Summary

Rajasthan Cancer Foundation

Area of Science:

  • Public Health Interventions
  • Tobacco Cessation Programs
  • Health Communication

Background:

  • Quitline activity in Rajasthan, India, initiated by the Rajasthan Cancer Foundation (RCF) in April 2013.
  • Leveraged the existing 104 Health Information Helpline, a public-private partnership with Piramal Swasthya (PS).
  • Operated as a reactive quitline with trained counselors and nursing staff.

Purpose of the Study:

  • To evaluate the effectiveness of a voluntary quitline initiative in Rajasthan.
  • To assess quit rates and identify challenges in a resource-limited setting.
  • To advocate for formal establishment and replication of the cost-effective model.

Main Methods:

  • Trained counselors and nursing staff on intervention and follow-up scripts.

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  • Monitored calls, managed databases, and reported on performance.
  • Conducted follow-ups at 1 week, 1 month, 6 months, and 1 year post-intervention.
  • Main Results:

    • Achieved a quit rate of 19.93% among 1525 callers in 2013.
    • Sustained a quit rate of 58.01% among responders at 18-month follow-up.
    • Demonstrated a 5-9 times increase in quit rates compared to non-quitline users.

    Conclusions:

    • The voluntary quitline model, despite limitations, significantly increased tobacco cessation rates.
    • Formalization and resource allocation are crucial for sustainability and scalability.
    • Replication in other states is recommended due to its cost-effectiveness.