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[Consumer information activities in old age (author's transl)].

G Naegele, W Plum

    Aktuelle Gerontologie
    |July 1, 1978
    PubMed
    Summary

    Older adults utilize various information sources for consumer decisions, including direct product experience and social interactions. This research explores their preferred channels for consumer protection and awareness.

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    Area of Science:

    • Social Sciences
    • Consumer Studies
    • Gerontology

    Context:

    • Study conducted at the Institut für Sozialforschung und Gesellschaftspolitik in Cologne.
    • Commissioned by the Arbeitsgemeinschaft der Verbraucher.
    • Focuses on consumer policy opportunities for the elderly.

    Purpose:

    • To investigate the information activities of older consumers.
    • To identify essential information sources used by seniors.
    • To understand preferred channels for consumer protection and information.

    Summary:

    • Examines key information sources for older adults, such as product availability, social networks (friends and relatives), and written materials.
    • Identifies preferred sources for consumer information, protection, and awareness among the elderly population.
    • Partial results from a larger study on consumer policy for people in old age.

    Impact:

    • Provides insights into the information-seeking behavior of older consumers.
    • Informs the development of targeted consumer policies and information strategies for seniors.
    • Highlights the importance of accessible and relevant information for elderly consumer well-being.

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