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International Patients' Travel Decision Making Process- A Conceptual Framework
Mohammad Jamal Khan1, Shankar Chelliah1, Mahmod Sabri Haron1
1School of Management, University Sains Malaysia, Pulau Pinang, Malaysia.
Iranian Journal of Public Health
|April 27, 2016
Summary
International patients consider benefits and risks when choosing medical tourism destinations. Information sources shape these perceptions, influencing their decision to travel for treatment.
Area of Science:
- Medical Tourism
- Health Services Research
- Tourism Studies
Background:
- Established tourism models are adapted to medical tourism.
- Limited research exists on information sources, perceived benefits, and risks in medical tourism.
- Destination image is a key factor in travel decisions.
Purpose of the Study:
- To identify information sources for international patients.
- To determine perceived benefits and risks in medical travel.
- To develop a conceptual model for medical tourism decision-making.
Main Methods:
- Comprehensive literature search across multiple databases.
- Utilized established theories from tourism literature.
- Focused on conceptual model development.
Main Results:
- International patients evaluate travel benefits and risks.
- These factors shape destination image and influence travel intention.
- Information sources inform patients about benefits and risks.
Conclusions:
- Existing literature details factors in medical travel decisions.
- Research on the interrelationships between these factors is limited.
- A conceptual model is proposed to aid understanding of decision-making.
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