Designing a Model of a Digital Ecosystem for Healthcare and Wellness Using the Business Model Canvas

Area of Science:

• Digital Health
• Healthcare Management
• Wellness Technology

Background:

• Wellness is defined as a dynamic balance of physical, emotional, social, spiritual, and intellectual health.
• Healthcare focuses on patient care for health improvement.
• Existing e-services face economic, technological, and legal asymmetries across geographical regions.

Purpose of the Study:

• To design a Digital Ecosystem for Healthcare and Wellness (DE4HW) model.
• To integrate healthcare and wellness services through a digital ecosystem.
• To address asymmetries in e-services using a structured methodology.

Main Methods:

• Utilized the Business Model Canvas (BMC) methodology for ecosystem design.
• Embedded BMC within the Initiate, Build, Operate, and Transfer (IBOT) project strategy.
• Applied IBOT's phased approach for establishing a national telemedicine and virtual education network.

Main Results:

• Illustrated the design of the DE4HW model within the initial phase of IBOT.
• Leveraged BMC to define actors, interactions, rules, and protocols for DE4HW.
• Demonstrated how IBOT strategy manages project goals through to the transfer phase.

Conclusions:

• The DE4HW model, designed with BMC and IBOT, provides a framework for an integral healthcare and wellness service platform.
• The methodology enables the definition of key components for a functional digital health ecosystem.
• The IBOT strategy ensures a structured approach for the development and transfer of the DE4HW platform to stakeholders.