Variance
Framing Effects
Hindsight Biases
Regression Toward the Mean
Confirmation Biases
Halo Effect
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Updated: Mar 21, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Elise Payzan-LeNestour1, Bernard W Balleine2, Tony Berrada3
1Australia Business School, University of New South Wales, Sydney, NSW 2052, Australia.
Sensory after-effects can distort how humans perceive risk. Prolonged exposure to high variance decreases perceived risk, while low variance increases it, challenging economic models.
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