"Know Hepatitis B:" A Multilingual Communications Campaign Promoting Testing for Hepatitis B Among Asian Americans...

Area of Science:

• Public Health
• Health Communication
• Infectious Disease Epidemiology

Background:

• Asian Americans and Pacific Islanders (AAPIs) represent a disproportionately high burden of chronic hepatitis B virus (HBV) infection in the U.S.
• Despite comprising less than 5% of the U.S. population, AAPIs account for over half of chronic HBV cases.
• This disparity highlights a critical need for targeted public health interventions.

Purpose of the Study:

• To describe the implementation and strategy of the national
• Know Hepatitis B
• campaign.
• To evaluate the campaign's role in promoting hepatitis B virus (HBV) testing among Asian Americans and Pacific Islanders (AAPIs).

Main Methods:

• A national, multilingual communications campaign was developed, informed by formative research.
• A two-pronged strategy involved national media outreach in Chinese, Korean, and Vietnamese languages.
• Partnership with Hep B United facilitated the integration of campaign materials into local community-based educational efforts.

Main Results:

• The campaign utilized national media and local partnerships to reach the AAPI population.
• The integrated strategy aimed to increase awareness and encourage hepatitis B virus (HBV) testing.
• The initiative successfully facilitated HBV testing among the targeted high-risk group.

Conclusions:

• The
• Know Hepatitis B
• campaign demonstrated an effective model for addressing health disparities in HBV.
• Multilingual media and community partnerships are crucial for engaging high-risk populations.
• Targeted communication strategies can significantly improve HBV testing rates and outcomes.