Related Experiment Video
Updated: Mar 21, 2026

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
Published on: January 12, 2018
Building a "Deep Fund of Good Will": Reframing Research Engagement
Background:
The engagement of underrepresented populations in health research has been an ongoing challenge. Yet, the participation of these groups is recognized as key to health equity.
Methods:
Semi-structured interviews with 31 experienced investigators successful in the recruitment of underrepresented minorities were analyzed with reference to the concept of social capital to determine: 1) if it is actually in use by successful researchers although yet unidentified as such; and 2) if the rubric could shed light on new directions especially for those who find it difficult to implement community-engaged recruitment methods systematically.
Results:
Findings indicate that some elements of the concept of social capital are being used successfully, but that there are also substantial barriers to its full implementation.
Conclusion:
A lack of enforceable trust and associated institutional support for researchers is a detriment to research engagement. Efforts to remedy this would benefit large research projects, including clinical trials.
Related Concept Videos
Impression Management Techniques II: Ingratiation
Impression Management Techniques III: Aligning Actions
Impression Management Techniques IV: Altercasting
Factors Influencing Attraction IV: Reciprocity
Introspection
Motivational Bias
