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Targeting modulates audiences' brain and behavioral responses to safe sex video ads

An-Li Wang1, Steven B Lowen2, Zhenhao Shi3

  • 1Department of Psychiatry, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA anliwang@mail.med.upenn.edu.

Social Cognitive and Affective Neuroscience
|May 25, 2016
PubMed

Keywords:
African American men who have sex with men (AA MSM)fMRIpersonal relevancesafe sex adstargeting

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