An Experiment with Public-Oriented Knowledge Transfer: A Video on Quebec's Bill 10

Area of Science:

• Public Health
• Science Communication
• Sociology of Science

Background:

• Decision-makers often disregard evidence-based recommendations during polarized public discourse.
• There is a need for effective strategies to disseminate scientific evidence to the general public.
• The controversial Bill 10 in Quebec highlighted the challenges of evidence-based policy-making.

Purpose of the Study:

• To explore the role of researchers in disseminating scientific evidence to the public.
• To assess the impact of a knowledge transfer video in stimulating public debate.
• To provide recommendations for research groups engaging in public discourse.

Main Methods:

• Development and dissemination of a knowledge transfer video on YouTube.
• Monitoring video views and engagement metrics.
• Analysis of the video's impact on public debate.

Main Results:

• The knowledge transfer video achieved over 9,500 views within two weeks.
• The initiative demonstrated the pertinence and potential reach of public engagement videos.
• The video successfully stimulated critical public debate on a controversial issue.

Conclusions:

• Researchers can play a vital role in counterbalancing polarized debates by disseminating scientific evidence.
• Video dissemination is an effective tool for public engagement and knowledge transfer.
• Recommendations are provided for research groups seeking to engage in public discourse.