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Social Media Analyses for Social Measurement

Michael F Schober1, Josh Pasek1, Lauren Guggenheim1

  • 1M ichael F. S chober is a professor of psychology at The New School for Social Research, New York, NY, USA, and Associate Provost for Research at The New School. J osh P asek is an assistant professor of Communication Studies and faculty associate in the Center for Political Studies, Institute for Social Research, at the University of Michigan, Ann Arbor, MI, USA. L auren G uggenheim is a senior research specialist in the Center for Political Studies, Institute for Social Research, at the University of Michigan, Ann Arbor, MI, USA. C liff L ampe is an associate professor in the School of Information at the University of Michigan, Ann Arbor, MI, USA. F rederick G. C onrad is a research professor in the Survey Research Center, Institute for Social Research, and director of the Michigan Program in Survey Methodology at the University of Michigan, Ann Arbor, MI, USA, and research professor and director of the Joint Program in Survey Methodology at the University of Maryland, College Park, MD, USA. This work was supported by the M-Cubed Fund at the University of Michigan [grant to J.P., C.L., and F.G.C.]; and The New School for Social Research funding [to M.F.S.].

Public Opinion Quarterly
|June 4, 2016
PubMed
Summary

Social media data mining can supplement survey research, but its trustworthiness for replacing official statistics is unknown. Differences in participant understanding, data nature, and ethics require further scholarly discussion.

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