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Our findings, my method: Framing science in televised interviews.
Rony Armon1, Ayelet Baram-Tsabari2
1King's College London, UK.
Public Understanding of Science (Bristol, England)
|June 5, 2016
Summary
Scientists actively reframe news stories by using personal accounts in interviews. This research highlights how experts incorporate methodological details, often omitted by journalists, to shape public understanding of science and technology.
Area of Science:
- Science Communication
- Media Studies
- Sociology of Science
Background:
- Public understanding of science and technology is heavily influenced by media framing.
- The direct role of scientists in shaping this media narrative has been underexplored.
- Existing research often examines science communication indirectly.
Purpose of the Study:
- To investigate how scientists use personal narratives during news interviews.
- To analyze the framing strategies employed by scientists when presenting research or expert advice.
- To understand the implications of scientists' framing for science communication and training.
Main Methods:
- Analysis of 150 items from an Israeli current affairs talk show.
- Combined methodology of narrative analysis and conversation analysis.
- Application of Erving Goffman's framing theory.
Main Results:
- Scientists utilize personal accounts to reframe news stories initiated by hosts.
- Technical elements such as method and rationale become central in scientists' narratives.
- These elements are often excluded in standard journalistic reporting but are key to expert accounts.
Conclusions:
- Scientists play an active role in framing science and technology in the media through their personal stories.
- The inclusion of methodological details is a significant strategy used by scientists.
- Findings offer insights for enhancing framing research and science communication training programs.
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