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Publishing Outside the Box: Popular Press Books
1Department of Psychology, Connecticut College, Box 5621, 270 Mohegan Ave, New London, CT 06320-4196 USA.
The Behavior Analyst
|June 9, 2016
Summary
Researchers can write popular press books by developing unique ideas and engaging writing skills. This guide offers practical advice for behavior analysts to reach a wider audience and share their work effectively.
Area of Science:
- Behavior analysis
- Scientific communication
Background:
- Traditional academic publishing in behavior analysis differs significantly from popular press book writing.
- Researchers often lack the specific skills needed for engaging a broad audience.
Purpose of the Study:
- To provide practical guidance and examples for behavior analysts interested in writing and publishing popular press books.
- To highlight the challenges and rewards of translating complex research for the general public.
Main Methods:
- The article offers actionable suggestions for the book publishing process.
- Key recommendations include idea generation, contract negotiation, publisher selection, and audience-focused writing.
Main Results:
- Effective popular press writing requires mastering skills beyond traditional academic research and practice.
- Strategies such as reading widely, seeking mentorship, and incorporating engaging elements like humor and drama are crucial.
Conclusions:
- Book publishing is a challenging but achievable goal for behavior analysts.
- Successfully publishing popular books can significantly increase public awareness of behavior analytic research, practice, and theory.