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Related Concept Videos

Naturalistic Observations02:30

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If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...
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Coping with data in an ethnographic study.

M Johnson1

  • 1School of Nursing Studies,university of Manchester,Manchester.

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Summary
This summary is machine-generated.

Ethnography is a research method where anthropologists study societies and customs through long-term observation and diary keeping. This qualitative approach explores cultural meanings and individual experiences within diverse communities.

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Area of Science:

  • Anthropology
  • Sociology
  • Cultural Studies

Background:

  • Ethnography is a traditional anthropological research method.
  • It involves the in-depth study of societies and customs.
  • Focuses on understanding diverse cultures from an insider perspective.

Purpose of the Study:

  • To describe the foundational principles of ethnographic research.
  • To highlight the methodologies employed in anthropological studies.
  • To explain the process of cultural analysis through long-term observation.

Main Methods:

  • Long-term fieldwork and participant observation.
  • Detailed diary keeping by researchers.
  • Qualitative data collection on various cultural aspects (family, religion, language).

Main Results:

  • Ethnographic studies provide deep insights into societal structures and customs.
  • Researchers develop theories based on prolonged immersion in a culture.
  • Diaries serve as primary data for ethnographic writing.

Conclusions:

  • Ethnography offers a rich understanding of cultural nuances and individual experiences.
  • The method is crucial for anthropological knowledge generation.
  • Long-term engagement is key to uncovering cultural meanings.