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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Ayurvedic research, wellness and consumer rights
1Shiv Nadar University, Gautam Buddha Nagar, Uttar Pradesh, India.
Ayurvedic medicine offers a gentler alternative but lacks clinical data for safety and effectiveness. Research and clearer labeling are needed to integrate Ayurvedic treatments into modern healthcare for public benefit.
Area of Science:
- Ayurvedic Medicine
- Integrative Health
- Biomedical Research
Background:
- Growing interest in Ayurvedic medicine as a safer alternative to modern drugs with side effects.
- Lack of evidence and clinical data hinders the acceptance and integration of Ayurvedic medicine.
- Consumers face barriers to accessing Ayurvedic products due to complex labeling and lack of physician endorsement.
Purpose of the Study:
- To highlight the obstacles preventing the integration of Ayurvedic medicine into mainstream healthcare.
- To advocate for evidence-based research and improved accessibility of Ayurvedic treatments.
- To facilitate the adoption of Ayurvedic medicine for public benefit.
Main Methods:
- Analysis of current barriers in Ayurvedic medicine accessibility and acceptance.
- Identification of the need for patient-based effectiveness studies and interdisciplinary research.
- Discussion on packaging contemporary Ayurveda for modern consumers within legal frameworks.
Main Results:
- Claims of Ayurvedic medicine's effectiveness and safety are not adequately supported by clinical data.
- Consumers are denied access to understandable product information and physician prescriptions for Ayurvedic remedies.
- Modern medicine practitioners face restrictions in prescribing Ayurvedic products, even when convinced of their utility.
Conclusions:
- Bridging the knowledge gap between Ayurveda and modern medicine is crucial for public benefit.
- Overcoming obstacles through patient-based studies and interdisciplinary research is essential.
- Contemporary Ayurvedic medicine needs to be presented in an accessible format for modern consumers to ensure legal and beneficial integration.
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