Recruiting and Engaging Older Men in Evidence-Based Health Promotion Programs: Perspectives on Barriers and...

Area of Science:

• Gerontology
• Public Health
• Health Promotion

Background:

• Evidence-based health promotion programs reduce risks and costs in older adults.
• Low participation rates among older men in these programs present a significant public health challenge.

Purpose of the Study:

• To identify barriers to recruiting and engaging older men in health promotion programs.
• To explore strategies for improving male participation in evidence-based health initiatives.

Main Methods:

• A mixed-methods approach was employed, including a focus group with 14 program coordinators.
• A survey of 49 instructors was conducted to triangulate findings on male participation barriers and strategies.

Main Results:

• Key barriers identified include male underrepresentation, conflict with traditional male gender roles, and preference for alternative activities.
• Effective strategies involve male community leader endorsement, male-focused advertising, and program content adaptation.
• Survey data confirmed that perceived femininity of programs and male-centric advertising significantly impact participation.

Conclusions:

• Health promotion programs and recruitment strategies require tailoring to the specific needs and preferences of older men.
• Addressing gender role perceptions and utilizing targeted outreach are crucial for enhancing male engagement in health initiatives.