Related Experiment Video
Updated: Mar 18, 2026

11:30
Brain Imaging Investigation of the Neural Correlates of Emotional Autobiographical Recollection
Published on: August 26, 2011
10.4K
Memory as embodiment: The case of modality and serial short-term memory
Bill Macken1, John C Taylor1, Michail D Kozlov1
1School of Psychology, Cardiff University, United Kingdom.
Cognition
|July 5, 2016
Summary
The modality effect in memory is complex. Auditory sequences show recall advantages at the end, while visual sequences excel in the middle, challenging traditional explanations.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Human Memory
Background:
- The modality effect suggests auditory information is better recalled than visual.
- Classical theories attribute this to privileged auditory processing.
- This study re-examines the empirical basis of the modality effect.
Purpose of the Study:
- To critically appraise existing explanations of the modality effect.
- To investigate the simultaneous auditory and visual superiority in different serial positions.
- To propose a novel account based on perceptual object formation and motor mapping.
Main Methods:
- Conducted three experiments manipulating sequence presentation modality.
- Analyzed serial recall performance across auditory and visual conditions.
- Investigated the impact of perceptual-motor mapping disruptions.
Main Results:
- Auditory superiority was observed in later serial positions (recency effect).
- Visual superiority was found in mid-list serial positions.
- Factors impeding perceptual-motor mapping reduced visual superiority but not auditory superiority.
Conclusions:
- The standard account of the modality effect is insufficient.
- Simultaneous auditory and visual superiority is explained by modality-specific object formation and motor mapping.
- Short-term memory is proposed to be an embodied, perceptual-motor process.
Related Concept Videos
System of Memory
7.7K
Memory is categorized into three major systems: sensory memory, short-term memory (STM), and long-term memory (LTM). These systems differ in their capacity and the duration for which they can hold information. Sensory memory captures raw sensory input from the environment, holding it for just a few seconds or less. For example, on hearing a brief, loud sound, like a car horn honking, the sound seems to linger in the mind for a moment even after it stops. This is an instance of sensory memory...
7.7K
Long-Term Memory
810
Long-term memory is a relatively permanent type of memory, capable of storing vast amounts of information over extended periods. Its storage capacity is generally considered unlimited.
Long-term memory can be categorized into two primary types: explicit and implicit memory. Explicit memory, also known as declarative memory, involves the conscious recollection of information that we deliberately try to remember, recall, and articulate. This type of memory encompasses specific facts, events, and...
Long-term memory can be categorized into two primary types: explicit and implicit memory. Explicit memory, also known as declarative memory, involves the conscious recollection of information that we deliberately try to remember, recall, and articulate. This type of memory encompasses specific facts, events, and...
810
Understanding Memory
1.7K
Memory is the retention of information or experiences over time, facilitated through three main processes: encoding, storage, and retrieval. Encoding is the process of inputting information into the memory system. For instance, when listening to a lecture, watching a play, reading a book, or having a conversation, the brain is actively encoding information. This initial stage involves transforming sensory input into a form that can be processed and stored by the brain. Various factors, such as...
1.7K
Explicit Memories
535
Explicit memories, also known as declarative memories, are consciously remembered, recalled, and reported. Studying for a chemistry exam involves material that will become part of explicit memory. There are two types of explicit memory: episodic and semantic.
Episodic memory contains information about personally experienced events and is reported as a story. An example of episodic memory is recalling a birthday celebration. This type of memory includes the what, where, and when of an event, as...
Episodic memory contains information about personally experienced events and is reported as a story. An example of episodic memory is recalling a birthday celebration. This type of memory includes the what, where, and when of an event, as...
535
Sensory Memory
821
Sensory memory captures information from the environment in its original form for a very brief duration, just long enough to be exposed to visual, auditory, and other senses. This type of memory is detailed and rich but quickly lost unless certain strategies are employed to transfer it into short-term or long-term memory. Sensory information is continuously bombarding the human brain, yet only a small fraction is absorbed, as most of it does not significantly impact daily life. For instance,...
821
Chunking and Rehearsal in Sensory Memory
705
Improving short-term memory can be achieved through techniques like chunking and rehearsal. Chunking involves organizing information into larger, more manageable units. This technique is particularly useful for information that exceeds the typical memory span of between five and nine items. For instance, logging into an online account with a password like "ta89vq0179gz" involves grouping letters and numbers into three chunks—ta89, vq01, and 79gz. It makes large amounts of...
705

