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Marketing Vegetables in Elementary School Cafeterias to Increase Uptake
Andrew S Hanks1, David R Just2, Adam Brumberg2
1Department of Human Sciences, The Ohio State University, Columbus, Ohio; and hanks.46@osu.edu.
Pediatrics
|July 7, 2016
Summary
Branded vegetable characters on banners and TV segments significantly increased children's vegetable selection in schools. This shows media can effectively encourage healthier eating habits in children.
Area of Science:
- Nutrition Science
- Behavioral Science
- Educational Psychology
Background:
- Children's low vegetable intake necessitates effective interventions.
- School-based programs are crucial for promoting healthy eating habits.
Purpose of the Study:
- To evaluate the impact of branded vegetable characters on children's vegetable selection.
- To assess the effectiveness of different media exposures (banners, TV segments) in elementary schools.
Main Methods:
- 10 elementary schools participated in a 6-week study.
- Schools were randomized into control or treatment groups (banner, TV, or both).
- Student vegetable selection was observed by tallying salad bar usage.
Main Results:
- Vinyl banners alone increased vegetable selection by 90.5%.
- Combined banners and TV segments boosted salad bar visits by 239.2%.
- Both boys and girls showed positive responses to the vinyl banners.
Conclusions:
- Branded media positively influences children's vegetable choices in school cafeterias.
- Utilizing branded media presents opportunities to promote healthier eating among children.
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