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Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
Ivana Semanjski1, Angel Javier Lopez Aguirre2,3, Johan De Mol4
1Department of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, Belgium. ivana.semanjski@ugent.be.
Sensors (Basel, Switzerland)
|July 12, 2016
Summary
Smartphones can act as mobility sensors to encourage sustainable travel. Personalized route suggestions via mobile phones are effective for specific user profiles and trip types, aiding smart city mobility management.
Area of Science:
- Urban Planning
- Transportation Science
- Human-Computer Interaction
Background:
- Sustainable mobility is crucial for smart city development.
- Smartphones offer potential as tools for monitoring and influencing travel behavior.
- Personalized incentives can encourage shifts towards more sustainable transportation modes.
Purpose of the Study:
- To investigate smartphones as mobility behavior sensors.
- To evaluate user attitudinal profiles' responsiveness to personalized route suggestions.
- To assess the impact of incentives on sustainable travel choices and identify influencing factors.
Main Methods:
- Utilized mobile-sensed data from over 3400 individuals over six months.
- Analyzed user data to identify distinct attitudinal profiles.
- Evaluated the effectiveness of personalized route suggestions and incentives for different trip purposes.
Main Results:
- Identified specific user profiles most receptive to personalized mobility incentives.
- Quantified the likelihood of users adopting more sustainable travel modes due to incentives.
- Revealed varying tendencies towards sustainable route acceptance based on trip purpose.
Conclusions:
- Smartphones effectively function as mobility behavior sensors.
- Personalized incentives delivered via mobile platforms can drive sustainable mobility choices.
- Smart city platforms can leverage this data for targeted mobility management campaigns and policies.
