Related Experiment Video
Updated: Mar 17, 2026

Use of Rabbit Eyes in Pharmacokinetic Studies of Intraocular Drugs
Published on: July 23, 2016
Case report of a medication error: In the eye of the beholder
Mark Naunton1, Kowsar Nor, Andrew Bartholomaeus
1Discipline of Pharmacy, Faculty of Health, University of Canberra, Bruce, ACT, Australia.
Introduction:
The World Health Organisation recognizes confusing drug names as one of the most common causes of medication errors. Other factors include spelling, phonetic, or packaging similarities.
Case Presentation:
We presented a case report of an inadvertent administration of a non-ocular pharmaceutical product (Novasone lotion) into the eye of an octogenarian individual, and briefly reviewed the relevant literature.
Discussion:
We discussed prevention strategies to avoid similar ophthalmic medication errors.
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