Moms and Media: Exploring the Effects of Online Communication on Infant Feeding Practices
Robert McKeever1, Brooke W McKeever1
1a School of Journalism and Mass Communications , University of South Carolina.
Abstract:
Using a survey of mothers with young children (N = 455), this study applies Fishbein and Ajzen's reasoned action approach (RAA) to examine the relationship between online communication and infant feeding practices. Contrary to expectations, attitudes, perceived normative pressure, and perceived behavioral control (PBC) did not fully mediate the relationship between time spent online and behavioral intentions. Our findings indicate a significant, direct, negative association between time spent online and breastfeeding intentions In this article, theoretical and practical implications for health communication are discussed.
Related Concept Videos
Relationship with Parents: Attachment
Attachment
Socioemotional Development during Infancy
Primary Temperament Types
Social Foundations of Self IV: Self in Digital Communication
Current Trends in Nursing II
Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...


