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A Literature Review: Website Design and User Engagement.

Renee Garett1, Jason Chiu1, Ly Zhang1

  • 1ElevateU, Los Angeles, CA, USA.

Online Journal of Communication and Media Technologies
|August 9, 2016
PubMed
Summary
This summary is machine-generated.

Effective website and mobile app design relies on key elements like navigation and content utility. This research identifies seven frequently used design elements to improve user engagement.

Keywords:
Website designnavigationorganizationsimplicityusability

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Area of Science:

  • Human-Computer Interaction
  • User Experience (UX) Research
  • Digital Design

Background:

  • User engagement is crucial for website and mobile application success.
  • Limited research exists on specific effective design elements.
  • A need exists to consolidate existing research on design best practices.

Purpose of the Study:

  • To review and consolidate research on effective website and mobile application design.
  • To identify and define frequently used design elements in existing literature.
  • To provide a framework for designers and researchers to enhance user engagement.

Main Methods:

  • Systematic literature review of studies on website and mobile application design.
  • Analysis of frequently mentioned design elements in the reviewed research.
  • Consolidation of definitions and evaluation methods for identified design elements.

Main Results:

  • Seven key design elements were most frequently cited: navigation, graphical representation, organization, content utility, purpose, simplicity, and readability.
  • These elements are consistently discussed in relation to user engagement.
  • Previous studies offer varied definitions and evaluation approaches for these elements.

Conclusions:

  • The identified seven elements provide a foundational list for effective user interface (UI) and UX design.
  • This research offers a consolidated understanding to guide the operationalization of best practices.
  • The findings can aid in predicting and facilitating user engagement through informed design choices.