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Snack intake is reduced using an implicit, high-level construal cue.

Menna Price1, Suzanne Higgs2, Michelle Lee1

  • 1Department of Psychology, College of Human and Health Sciences.

Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association
|August 10, 2016
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Summary
This summary is machine-generated.

Priming abstract thinking with a visual cue reduced unhealthy snack consumption. This combined approach enhances self-control, offering a practical method to combat overeating and potentially other unhealthy behaviors.

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Area of Science:

  • Psychology
  • Behavioral Science
  • Cognitive Psychology

Background:

  • High-level construal priming enhances self-control and decreases preference for indulgent foods.
  • Subtle visual cues can amplify the effectiveness of priming procedures.

Purpose of the Study:

  • To investigate the combined effects of construal level priming and a visual cue reminder on the consumption of energy-dense snacks.
  • To determine if abstract thinking, reinforced by a visual cue, can reduce unhealthy food intake.

Main Methods:

  • A sample of 176 adults was randomly assigned to high or low construal conditions with an embedded novel symbol.
  • Participants completed a taste test of ad libitum snack foods, with or without the visual cue reminder.

Main Results:

  • High construal level priming led to more abstract responses (p < .0001).
  • Snack intake was significantly reduced in the high construal condition when the visual cue was present (p = .02), but not when absent (p = .40).

Conclusions:

  • Priming high construal thinking, particularly with a visual cue reminder, effectively reduces the consumption of energy-dense snacks.
  • This strategy presents a practical technique for reducing overeating.
  • The findings suggest potential applications for modifying other unhealthy behaviors.