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Source Credibility in Tobacco Control Messaging.

Allison M Schmidt1, Leah M Ranney1, Jessica K Pepper1

  • 1Allison M. Schmidt, PhD Student, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Department of Health Behavior, Chapel Hill, NC. Leah M. Ranney, Associate Director, Tobacco Prevention and Evaluation Program, School of Medicine, University of North Carolina at Chapel Hill, Department of Family Medicine, Chapel Hill, NC. Jessica K. Pepper, Postdoctoral Fellow, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Department of Health Behavior, Chapel Hill, NC. Adam O. Goldstein, Professor, School of Medicine, University of North Carolina at Chapel Hill, Department of Family Medicine, Chapel Hill, NC.

Tobacco Regulatory Science
|August 16, 2016
PubMed
Summary
This summary is machine-generated.

Source credibility influences persuasion in tobacco control. Understanding and enhancing source credibility can improve campaign effectiveness and promote behavior change.

Keywords:
communication campaignshealth communicationsource credibilitytobacco controltobacco use

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Area of Science:

  • Public Health Communication
  • Social Psychology

Background:

  • Source credibility significantly impacts message persuasiveness.
  • Beliefs about message sources can drive attitude and behavior change.

Purpose of the Study:

  • To review literature on source credibility in tobacco control.
  • To identify research gaps for future tobacco control communication strategies.

Main Methods:

  • Systematic literature search across communication and public health fields.
  • Review of research on source credibility concepts and tobacco control message persuasiveness.

Main Results:

  • Gaps exist in understanding long-term behavior change outcomes related to source credibility.
  • Need for research on credibility across diverse populations, media platforms, and tailored measures.

Conclusions:

  • Assessing and enhancing source credibility is crucial for effective tobacco control campaigns.
  • Informing future tobacco control and regulatory communications through source credibility research.