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The Availability Heuristic

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A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

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Related Experiment Video

Updated: Mar 16, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

[Not Available]

Jonathan D Herr¹, Ryan P Steele¹

¹Department of Chemistry and Henry Eyring Center for Theoretical Chemistry, University of Utah , 315 South 1400 East, Salt Lake City, Utah 84112, United States.

The Journal of Physical Chemistry. A

|August 18, 2016

Summary

No abstract available in PubMed .

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