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Shopping with Acquired Brain Injuries, Coping Strategies and Maslowian Principles
Jonas E Andersson1, Terry Skehan1, Monica Rydén1
1Swedish Agency for Participation (Myndigheten för delaktighet).
Studies in Health Technology and Informatics
|August 19, 2016
Summary
Older adults with cognitive challenges face difficulties with everyday shopping. They develop coping strategies, but the retail environment often hinders their independence and accessibility.
Area of Science:
- Gerontology
- Cognitive Science
- Sociology
Background:
- Increased life expectancy in Sweden has led to a larger aging population.
- Aging is linked to a higher risk of cognitive and physical disabilities.
- The modern retail environment may present accessibility challenges for older adults.
Purpose of the Study:
- To explore the challenges faced by older adults with cognitive problems during grocery shopping.
- To identify and describe the coping strategies employed by these individuals.
- To examine the impact of the built retail environment on accessibility for older shoppers.
Main Methods:
- Qualitative study using anonymized interviews with older adults experiencing cognitive issues and their relatives.
- Analysis of everyday activities, focusing on grocery shopping.
- Presentation of findings through fictionalized characters to illustrate problems and strategies.
Main Results:
- Interviewees identified significant problems with grocery shopping due to cognitive decline.
- A range of coping strategies were observed, including social withdrawal, reliance on proxies, and masking techniques.
- The current design of Swedish retail spaces, emphasizing large scale and abundance, often lacks accessibility.
Conclusions:
- Older adults with cognitive impairments develop diverse strategies to navigate shopping environments.
- The built environment in retail settings frequently fails to accommodate the needs of individuals with cognitive challenges.
- There is a need for more accessible retail designs to support the independence of aging populations.
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