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Updated: Mar 16, 2026

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Published on: April 11, 2016
Precision medicine, genomics and drug discovery
1Target Sciences, GlaxoSmithKline, King of Prussia, PA, USA lon.r.cardon@gsk.com.
Precision medicine advances oncology and rare diseases, but complex common diseases lag. Future efforts may leverage electronic health records and digital health for better treatment refinement.
Area of Science:
- Biomedical Sciences
- Genomics
- Pharmacology
Background:
- Precision medicine, long envisioned, is now a reality in oncology and rare disease drug discovery.
- While significant progress has been made in personalized treatments and therapies for rare diseases, common complex diseases remain a challenge.
Approach:
- Leveraging advances in genomics, including Genome-Wide Association Studies (GWAS), to understand genetic architecture.
- Exploring novel drug delivery modalities such as cell and gene therapy and oligonucleotide approaches.
- Utilizing population-based resources like electronic health records (EHRs) and digital health tools.
Key Points:
- Oncology and rare diseases have seen successful implementation of precision medicine, with personalized treatments and new drug approvals.
- Genome-Wide Association Studies (GWAS) have improved understanding of genetic architecture but haven't translated to refined treatments for common complex diseases.
- Pharmacogenetic studies have faced challenges in predicting treatment response, possibly due to the multifactorial nature and heterogeneity of common diseases.
Conclusions:
- Precision medicine has yielded significant successes in oncology and rare diseases, demonstrating the potential of targeted therapies.
- Common complex diseases present unique challenges due to their multifactorial nature and heterogeneity, requiring novel approaches.
- Integrating electronic health records and digital health technologies may enhance phenotypic outcome measurement, facilitating progress in treating common diseases.
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