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Related Concept Videos

Group Polarization01:01

Group Polarization

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Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
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A modern form of aggression is bullying. As you learn in your study of child development, socializing and playing with other children is beneficial for children’s psychological development. However, as you may have experienced as a child, not all play behavior has positive outcomes. Some children are aggressive and want to play roughly. Other children are selfish and do not want to share toys. One form of negative social interactions among children that has become a national concern is...
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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
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Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
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Users Polarization on Facebook and Youtube.

Alessandro Bessi1,2, Fabiana Zollo2, Michela Del Vicario2

  • 1IUSS, Pavia, Italy.

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|August 24, 2016
PubMed
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Online content consumption, particularly on social media, fosters echo chambers. User commenting patterns accurately predict these polarized groups, highlighting content

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Area of Science:

  • Social Media Analysis
  • Computational Social Science
  • Information Science

Background:

  • Online users often seek information confirming existing beliefs, leading to polarized groups (echo chambers).
  • Content promotion algorithms may exacerbate this by prioritizing user preferences, limiting exposure to diverse viewpoints.

Purpose of the Study:

  • To investigate how identical content is consumed across different social media platforms (Facebook, YouTube).
  • To determine the role of content in echo chamber formation.
  • To assess the predictive power of user commenting patterns for echo chamber emergence.

Main Methods:

  • Comparative analysis of video content consumption on Facebook and YouTube.
  • Utilized a dataset of 12 million users.
  • Examined user commenting patterns as indicators of group polarization.

Main Results:

  • Content itself is a significant driver for the formation of echo chambers on both platforms.
  • User commenting behaviors serve as reliable predictors for echo chamber development.
  • Identified distinct consumption patterns across platforms.

Conclusions:

  • Content plays a crucial role in creating echo chambers on social media.
  • Analyzing user comments offers a viable method for predicting echo chamber formation.
  • Platform-specific dynamics influence content consumption and polarization.