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Social Groups Prioritize Selective Attention to Faces: How Social Identity Shapes Distractor Interference
Gewnhi Park1, Jay J Van Bavel2, LaBarron K Hill3
1Department of Psychology, Azusa Pacific University, Azusa, California, United States of America.
Social group membership influences attention, with people showing bias towards their in-group faces, especially when cognitive load is high. This bias shifts depending on the group context, like race or minimal groups.
Area of Science:
- Cognitive Psychology
- Social Psychology
- Neuroscience
Background:
- Human faces capture attention automatically.
- Social group memberships guide visual attention.
- Racial and minimal group affiliations can influence social perception.
Purpose of the Study:
- To investigate how social groups guide selective attention towards in-group and out-group faces.
- To examine the role of perceptual load in modulating social biases in attention.
- To explore the malleability of racial bias by creating minimal groups.
Main Methods:
- Two experiments were conducted using a target letter detection task with faces as distractors.
- Experiment 1 involved Black and White participants viewing racial in-group and out-group faces.
- Experiment 2 assigned participants to mixed-race minimal groups to assess in-group/out-group bias.
Main Results:
- Participants showed reduced accuracy with racial out-group faces under high perceptual load.
- Minimal group affiliation led to reduced accuracy with minimal in-group faces, regardless of race, under high load.
- Social biases in attention were more pronounced under high perceptual load.
Conclusions:
- Social identity significantly guides selective attention towards motivationally relevant social groups.
- Attention shifts from out-group bias in race to in-group bias in minimal groups when cognitive resources are limited.
- Perceptual load is a critical factor in the manifestation of social biases in visual attention.
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