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How people react to Zika virus outbreaks on Twitter? A computational content analysis
King-Wa Fu1, Hai Liang1, Nitin Saroha2
1Journalism and Media Studies Centre, University of Hong Kong, Hong Kong.
American Journal of Infection Control
|August 28, 2016
Summary
Twitter discussions about Zika virus surged after the World Health Organization declared an emergency. The public favored user-generated content over official sources for information on Zika's societal impact, transmission, and health consequences.
Area of Science:
- Public Health
- Epidemiology
- Social Media Analysis
Background:
- The Zika virus outbreak prompted significant global attention and public concern.
- Understanding public discourse is crucial for effective health crisis communication.
Purpose of the Study:
- To analyze the themes and trends in Twitter content related to the Zika virus.
- To identify public information-seeking preferences during a health emergency.
Main Methods:
- Content analysis of Zika-related tweets.
- Thematic identification of user-generated content.
- Analysis of information dissemination channels.
Main Results:
- Zika-related Twitter activity peaked following the WHO emergency declaration.
- Key themes included societal impact, outbreak responses, pregnancy concerns (microcephaly), transmission, and case reports.
- User-generated content platforms were preferred information sources over government channels.
Conclusions:
- Social media platforms served as primary channels for public information exchange during the Zika outbreak.
- Public health communication strategies should consider the role and preference for user-generated content.

