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The pediatric marketplace.

G A Martinez1, A S Ryan

  • 1Ross Laboratories, Columbus, Ohio 43216.

American Journal of Diseases of Children (1960)
|August 1, 1989
PubMed
Summary
This summary is machine-generated.

Pediatricians are seeing more young children, but the growing number of pediatricians means practices need marketing strategies and adolescent care to ensure future growth.

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Area of Science:

  • Pediatrics
  • Healthcare Demographics
  • Market Analysis

Background:

  • The landscape of office-based pediatric practices is influenced by pediatrician and patient populations, visit frequency, and market share.
  • Understanding these demographic trends is crucial for the sustainability of pediatric care.

Purpose of the Study:

  • To analyze the demography of office-based pediatricians.
  • To examine trends in the pediatric patient population and market share for primary medical care.
  • To identify factors influencing the present and future status of pediatric practices.

Main Methods:

  • Analysis of pediatrician population size.
  • Assessment of pediatric patient population size.
  • Evaluation of patient visit frequency.

Related Experiment Videos

  • Tracking of pediatric market share for primary care.

    • Main Results:

    • The pediatrician population has increased.
    • Pediatricians' market share of young children has grown.
    • The growth in pediatrician market share has not compensated for the increase in the pediatrician population.
    • Visit frequency trends were also analyzed.

    Conclusions:

    • Continued growth in pediatric practices may necessitate strategic marketing.
    • Expanding primary care services to the adolescent population could be vital for future practice development.