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Alcohol perceptions and behavior in a residential peer social network
Shannon R Kenney1, Miles Ott1, Matthew K Meisel1
1Center for Alcohol and Addiction Studies, Brown University, United States.
College students who overestimate their peers' alcohol consumption tend to drink more themselves. This misperception, especially regarding close friends, impacts personal drinking habits and heavy drinkers most significantly.
Area of Science:
- Social Psychology
- Public Health
- Addiction Research
Background:
- Personalized normative feedback is crucial for college student alcohol interventions.
- Current methods often rely on general campus surveys, not specific peer relationships.
- Understanding student misperceptions of peer drinking is key to intervention effectiveness.
Purpose of the Study:
- To investigate the relationship between misperceptions of residence hall peers' alcohol use and students' personal drinking behaviors.
- To differentiate the impact of global peer drinking misperceptions versus those concerning specific, important peers.
Main Methods:
- Survey of 108 undergraduate students residing in a campus residence hall.
- Utilized online baseline survey to collect self-reported alcohol use and perceptions of peer alcohol use.
- Employed network autocorrelation models to analyze data, accounting for social network correlations.
Main Results:
- Participants accurately perceived drinking levels of nominated friends but overestimated that of general residential peers.
- Overestimation of both nominated friend and global peer drinking predicted higher personal alcohol consumption.
- The link between misperception and personal drinking was stronger for heavy drinkers compared to non-heavy drinkers.
Conclusions:
- Student perceptions of peer drinking within social networks significantly influence personal drinking behaviors.
- Findings highlight the importance of addressing specific peer misperceptions in alcohol intervention strategies.
- Accurate normative feedback tailored to perceived social norms may enhance intervention efficacy.
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