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Tracking Dabbing Using Search Query Surveillance: A Case Study in the United States
Zhu Zhang1, Xiaolong Zheng, Daniel Dajun Zeng
1Department of Management Information Systems, The University of Arizona, Tucson, AZ, United States.
Journal of Medical Internet Research
|September 18, 2016
Summary
Public interest in dabbing, a marijuana ingestion method, is rising in the US. Dabbing searches closely correlate with vaping trends and are higher in states with legalized marijuana.
Area of Science:
- Public Health
- Cannabis Research
- Digital Epidemiology
Background:
- Dabbing is an emerging method of marijuana ingestion with limited surveillance data.
- Understanding public interest and search behavior is crucial for public health surveillance.
Purpose of the Study:
- To analyze Google search data to assess the scope and breadth of information seeking on dabbing.
- To explore the relationship between dabbing searches and electronic nicotine delivery systems (ENDS).
Main Methods:
- Collected Google Trends data for dabbing and ENDS (e-cigarettes) in the US (2004-2015).
- Analyzed temporal patterns, regional distribution, and impact of cannabis legalization on search interest.
Main Results:
- Dabbing searches significantly increased over time, with over 1.5 million searches in 2015.
- Dabbing searches showed very similar temporal patterns to vaping (PCC=.992) and hash oil to e-cigarette (PCC=.931).
- Higher dabbing search interest was observed in western states and states with medical and recreational marijuana legalization.
Conclusions:
- Public interest in dabbing is increasing, closely associated with electronic nicotine delivery system (ENDS) searches.
- Dabbing is more popular in states with legalized medical and recreational marijuana.
- This study offers a novel approach to cannabis surveillance, informing future research and policy.
Keywords:
information seeking behaviormarijuanasearch enginespatial analysissurveillancetime series analysisMore Related Videos
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