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Does a Graphical Abstract Bring More Visibility to Your Paper?

Eva-Maria Pferschy-Wenzig1, Ulrich Pferschy2, Dongdong Wang3

  • 1Institute of Pharmaceutical Sciences, Department of Pharmacognosy, University of Graz, Universitaetsplatz 4/1, 8010 Graz, Austria. eva-maria.wenzig@uni-graz.at.

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Summary

Graphical abstracts (GAs) were hypothesized to increase scientific publication visibility. However, this study found that articles without GAs achieved higher PDF downloads, abstract views, and citations, challenging current publishing trends.

Keywords:
Altmetric scorearticle viewscitationsgraphical abstractonline attentionpdf downloadsresearch visibilityscience communicationscientific writingsocial media shares

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Area of Science:

  • Bibliometrics
  • Scientific Communication
  • Publishing Studies

Background:

  • Graphical abstracts (GAs) are visual summaries intended to enhance article visibility and reader engagement.
  • Publishers increasingly encourage the use of GAs to provide a quick overview of research findings.
  • The effectiveness of GAs in improving publication metrics remains empirically underexplored.

Discussion:

  • This study statistically analyzed the impact of GAs on publication visibility using data from the journal Molecules (March 2014-March 2015).
  • Key performance indicators including PDF downloads, abstract views, and citation counts were compared between articles with and without GAs.
  • Findings revealed that manuscripts lacking GAs demonstrated superior performance across these visibility metrics.

Key Insights:

  • Contrary to the intended purpose, graphical abstracts did not enhance, but rather diminished, article visibility metrics.
  • Manuscripts without graphical abstracts showed significantly better performance in terms of downloads, abstract views, and citations.
  • This empirical evidence suggests a potential re-evaluation of the utility and impact of graphical abstracts in scientific publishing.

Outlook:

  • Further research is needed to understand the reasons behind the inverse relationship between graphical abstracts and publication visibility.
  • Investigating reader behavior and preferences regarding graphical abstracts could provide valuable insights.
  • The findings may prompt a reconsideration of mandatory graphical abstract policies in scientific journals.