Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Aims Of Nursing

Aims Of Nursing

Nursing involves independent, cooperative, person-centered care for people of all ages, families, groups, and communities. Nurses assist the sick or the well person in all settings. Nursing includes promoting health, preventing illness, and caring for ill, disabled, and dying people. Health promotion encourages people to take responsibility for their health. It focuses on the healthy behavior of individuals, families, and the community and the factors that impact their health. Examples of...

Specialized Care Centers and Settings-II

Specialized Care Centers and Settings-II

Rural Health Centers
Rural health centers are specialized care facilities in remote locations with very few medical personnel. The primary care providers who run the centers are mostly Registered Nurse Practitioners. Here, emergency treatment is provided to critically ill or injured patients before they are transferred to the closest hospital. Fortunately, due to advancement in technology, many rural healthcare facilities and professionals have easy access to diagnostic and treatment...

Hospitals-II

Hospitals-II

Hospitals provide inpatient and outpatient services. Inpatient services provide care to patients that stay in the hospital for an extended period, ranging from days to months. Examples of inpatient services include intensive care units, hospital wards, or surgeries. Outpatient services provide care to patients who come to a hospital for a diagnostic or treatment but do not stay overnight —for example, diagnostic tests, surgical procedures, or health education.
Nurses that work in...

Planning Nursing Care II

Planning Nursing Care II

A nursing care plan can present in two forms: informal and formal. Informal is a care plan for the individual use of the nurse and goals they wish to accomplish during their shift. Informal care plans are not included in the patient chart. A formal nursing care plan is a written or computerized guide that organizes patient care. It is further subdivided into two: standardized and individualized care plans. Standardized care plans are pre-populated care plans for specific patient populations,...

Nurses' Legal Responsibilities II

Nurses' Legal Responsibilities II

Establishing a secure, collaborative nurse-patient relationship is crucial for delivering high-quality care. This relationship, founded on trust, respect, and honesty, enhances the patient's comfort and willingness to share vital health information. For example, a nurse who listens actively and without judgment provides clear information about health conditions and treatment options and respects patient decisions, which builds a trusting relationship.
Communication between nurses and...

Planning Nursing Care I

Planning Nursing Care I

The planning phase of the nursing process helps nurses set priorities, outline patient-centered goals and expected outcomes, and tailor nursing interventions to align with the aligned care plan. Through the planning phase, the nurse applies critical thinking skills to align and develop interventions according to the patient's needs. It provides continuity of care allowing patients to receive the maximum benefit from treatment. It serves as a pilot plan for allocating individual staff to a...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Quarry digging reveals injustice.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2016

Same author

Close the offices and open the wards.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2016

Same author

Procedures for embalming cadavers for the dissecting laboratory.

Proceedings of the Society for Experimental Biology and Medicine. Society for Experimental Biology and Medicine (New York, N.Y.)·1997

Same journal

Young onset dementia: enhancing the diagnostic process and post-diagnosis support.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2026

Same journal

Effect of artificial intelligence on nursing documentation and patient safety.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2026

Same journal

Strategies for responding to anger from patients, relatives and carers.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2026

Same journal

Nurses' role in detecting early and subtle signs of patient deterioration in acute hospitals.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2026

Same journal

Pulse oximetry: exploring its role, limitations and challenges in clinical practice.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2026

Same journal

Anorexia nervosa: identification and management by non-specialist nurses.

Nursing standard (Royal College of Nursing (Great Britain) : 1987)·2026

See all related articles

Search research articles

Related Experiment Videos

Show nursing, wards and all.

D B MacGregor¹

¹Hants.

Nursing Standard (Royal College of Nursing (Great Britain) : 1987)

|September 30, 2016

Summary

This summary is machine-generated.

A recent television advertisement aimed at recruiting nurses has elicited a complex emotional response, sparking both amusement and a critical reflection on the campaign's effectiveness and underlying messaging.

Related Experiment Videos

Area of Science:

Healthcare communication
Nursing recruitment strategies
Public health campaigns

Background:

Television advertisements are a common tool for public health initiatives.
Nursing shortages are a persistent issue in many healthcare systems.
Media portrayals can significantly influence public perception and career choices.

Purpose of the Study:

To analyze the emotional and critical response to a specific nursing recruitment advertisement.
To evaluate the potential impact of the advertisement on nursing career aspirations.
To discuss the broader implications of media campaigns in healthcare workforce development.

Main Methods:

Qualitative analysis of a single television advertisement.
Subjective interpretation of the advertisement's content and tone.
Critical commentary on the advertisement's persuasive strategies and potential reception.

Main Results:

The advertisement evoked a response characterized by 'bitter mirth,' suggesting a mix of amusement and skepticism.
The campaign's effectiveness in genuinely encouraging nursing uptake is questioned.
The portrayal of nursing in the advertisement may be perceived as simplistic or inauthentic.

Conclusions:

Media campaigns for healthcare professions require careful consideration of tone and message authenticity.
The 'bitter mirth' response highlights potential disconnects between campaign intent and audience perception.
Further research is needed to understand how media influences career choices in critical sectors like nursing.