To Be Real or Virtual? That is the Question…
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Updated: Mar 14, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
1Al. Presidente Taunay, 1820 Mercês, Curitiba, PR, CEP 80430-042, Brazil. drluiz@drluizaraujo.com.br.
Abstract:
This editorial describes a crossroad that many plastic surgeons face when they have to decide how to manage their career. Level of Evidence V This journal requires that the authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
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