Improving Prevention Curricula: Lessons Learned Through Formative Research on the Youth Message Development...

Area of Science:

• Health Communication
• Media Psychology
• Adolescent Health

Background:

• Media literacy interventions are crucial for addressing adolescent risk behaviors.
• The Youth Message Development (YMD) program aims to reduce alcohol use among high school students.
• Formative research is essential for refining intervention strategies.

Purpose of the Study:

• To conduct formative research on two versions (Analysis vs. Planning) of the YMD media literacy intervention.
• To assess the feasibility and effectiveness of the YMD Planning curriculum compared to the Analysis curriculum.
• To gather qualitative feedback for curriculum improvement.

Main Methods:

• A pilot study, interviews, and focus groups were employed.
• Student (N=182) and mentor/teacher (N=53) perceptions of the YMD curricula were assessed.
• Data analysis included quantitative ratings and qualitative feedback.

Main Results:

• Students and mentors rated the YMD Planning curriculum as more interesting, involving, and novel.
• Higher ratings for the Planning curriculum correlated with increased critical thinking about advertising.
• Positive associations were found between the Planning curriculum and lower alcohol use intentions and expectations.

Conclusions:

• The YMD Planning curriculum shows promise for enhancing media literacy and reducing adolescent alcohol intentions.
• Qualitative feedback highlighted areas for improvement, including diversifying ad stimuli and incorporating motivational elements.
• The findings support the revision of the YMD curriculum for broader application and further study.