How "mere" is the mere ownership effect in memory? Evidence for semantic organization processes

Memory is better for items arbitrarily assigned to the self than for items assigned to another person (mere ownership effect, MOE). In a series of six experiments, we investigated the role of semantic processes for the MOE. Following successful replication, we investigated whether the MOE was contingent upon semantic processing: For meaningless stimuli, there was no MOE. Testing for a potential role of semantic elaboration using meaningful stimuli in an encoding task without verbal labels, we found evidence of spontaneous semantic processing irrespective of self- or other-assignment. When semantic organization was manipulated, the MOE vanished if a semantic classification task was added to the self/other assignment but persisted for a perceptual classification task. Furthermore, we found greater clustering of self-assigned than of other-assigned items in free recall. Taken together, these results suggest that the MOE could be based on the organizational principle of a "me" versus "not-me" categorization.