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Value propositions of mHealth projects
Irena Gorski1, Joshua T Bram1, Staci Sutermaster1
1a The Pennsylvania State University , University Park , PA , USA.
Journal of Medical Engineering & Technology
|October 1, 2016
Summary
Mobile health (mHealth) initiatives often fail due to a lack of customer focus. Designing mHealth projects with clear customer value propositions is key to achieving long-term success and sustainability.
Area of Science:
- Health Informatics
- Business Strategy
- Global Health
Background:
- Mobile health (mHealth) initiatives show promise for reducing global health disparities but frequently stall after the pilot phase.
- A primary reason for failure is the lack of a customer-centric design, neglecting specific user problems and tangible value creation.
Purpose of the Study:
- To review mHealth project business models and identify key value propositions.
- To analyze strategies for advancing mHealth projects beyond the pilot stage toward self-sustainability.
Main Methods:
- Analysis of business models from 234 mHealth projects.
- Identification and discussion of nine distinct customer value propositions.
- In-depth analysis of 42 self-sustaining mHealth ventures.
Main Results:
- Nine distinct value propositions were identified that address specific customer problems in mHealth.
- Common enablers and hurdles for mHealth project survival past the pilot stage were detailed.
- Insights from self-sustaining ventures highlight effective design and business strategies.
Conclusions:
- A customer-centric approach, focusing on tangible benefits, is crucial for mHealth project engagement and sustainability.
- Understanding and implementing successful value propositions can help mHealth fulfill its potential in addressing long-term healthcare challenges.
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