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Emplacing India's "medicities".

Susan F Murray1, Ramila Bisht2, Emma Pitchforth3

  • 1King's College London, International Development Institute, The Strand, London, WC2R 2LS UK.

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|October 4, 2016
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Summary
This summary is machine-generated.

Medicities, large healthcare hubs offering super-speciality services, diagnostics, and education, are emerging in India. This study analyzes promotional narratives of these new healthcare places and their implications for middle-income countries.

Keywords:
ConsumptionHealthcareIndiaNeoliberalPlacePrivate sector

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Area of Science:

  • Health Services Research
  • Medical Geography
  • Sociology of Health

Background:

  • Medicities, large-scale 'one-stop-shops' for super-speciality medical services, diagnostics, education, and lifestyle consumption, were announced in India from 2007.
  • These developments occur within the context of the domestic and global political economy of health.

Purpose of the Study:

  • To analyze the narration of new healthcare places (medicities) using promotional texts.
  • To understand the implications for evolving healthcare landscapes in middle-income countries.

Main Methods:

  • Analysis of promotional texts from press media, official documents, and marketing materials.
  • Drawing on research literature concerning place and health.

Main Results:

  • Promotional texts construct specific narratives for medicities.
  • These narratives shape perceptions of healthcare access and consumption.

Conclusions:

  • Medicities represent a significant shift in healthcare provision in middle-income countries.
  • Tensions exist within the medicity model regarding its comprehensive healthcare and lifestyle offerings.