Spain's magic mountain: narrating prehistory at Atapuerca

Area of Science:

• Paleoanthropology
• Science Communication
• Sociology of Science

Background:

• The Sierra de Atapuerca is a globally significant human origins research site.
• The project has developed a substantial 'popularization industry' surrounding its discoveries.
• This industry shapes public perception of both the researchers and prehistoric hominids.

Purpose of the Study:

• To interpret the multimedia popularization industry of the Atapuerca project.
• To analyze the narratives constructed about the project's co-directors and hominid discoveries.
• To examine the use of narrative devices, cultural references, and self-commodification strategies.

Main Methods:

• Qualitative analysis of popular works by the project's co-directors.
• Examination of narrative strategies, cultural references, and scientific self-commodification.
• Analysis of the use of palaeofiction and historical narratives.

Main Results:

• Co-directors employ diverse narrative techniques to establish their scientific standing.
• Mythical elements and narratives of overcoming adversity are used to frame the team's success.
• Palaeofiction and historical accounts are utilized to create engaging stories about prehistoric life.
• Popularization conflates research subjects and objects, fostering audience identification with scientists and ancestors.

Conclusions:

• The Atapuerca popularization industry constructs compelling narratives blending nationalist and universalist themes.
• These narratives aim to foster audience identification with both the scientific endeavor and Spain's prehistoric past.
• The study highlights the complex interplay between scientific research, popular culture, and public engagement.