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Commentary: Online Reviews and Other Digital Marketing Strategies
Journal of Periodontology
|October 28, 2016
Summary
Periodontal practices face challenges with online patient reviews. Encouraging online reviews on platforms like Yelp can boost practice visibility, leading to increased website traffic and new patient appointments.
Area of Science:
- Dentistry
- Online Reputation Management
Background:
- Online patient reviews are increasingly influential in healthcare consumer decisions.
- Periodontal practices often struggle to generate a sufficient volume of positive online reviews.
Purpose of the Study:
- To highlight the importance of online patient reviews for periodontal practices.
- To advocate for proactive strategies to increase online reviews.
Main Methods:
- The study is a conceptual analysis and recommendation based on the author's experience.
- It emphasizes encouraging patients to post reviews on platforms such as Yelp.
Main Results:
- Increased positive online reviews correlate with higher rankings on review sites.
- Higher rankings can lead to greater website traffic for the practice.
Conclusions:
- Periodontists should actively encourage patients to leave online reviews.
- A strong online presence through positive reviews can significantly enhance new patient acquisition.
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