Mean centering, multicollinearity, and moderators in multiple regression: The reconciliation redux
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Published on: September 27, 2019
Dawn Iacobucci1, Matthew J Schneider2, Deidre L Popovich3
1Vanderbilt University, Nashville, TN, USA. dawn.iacobucci@owen.vanderbilt.edu.
Abstract:
In this article, we attempt to clarify our statements regarding the effects of mean centering. In a multiple regression with predictors A, B, and A × B (where A × B serves as an interaction term), mean centering A and B prior to computing the product term can clarify the regression coefficients (which is good) and the overall model fit R2 will remain undisturbed (which is also good).
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