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Risky business: When humor increases and decreases status.
T Bradford Bitterly1, Alison Wood Brooks2, Maurice E Schweitzer1
1Department of Operations, Information & Decisions, Wharton School.
Using humor can boost social status, but failed attempts can harm it. Successful humor signals confidence and competence, influencing group hierarchies.
Area of Science:
- Psychology
- Social Psychology
- Communication Studies
Background:
- Humor is often perceived as a social tool, but its impact on social hierarchies is not fully understood.
- Previous research has not fully explored the dual role of humor in influencing interpersonal perceptions and group dynamics.
Purpose of the Study:
- To investigate the influence of humor on social status within interpersonal relationships.
- To examine the mediating roles of perceived confidence and competence in the humor-status relationship.
- To differentiate the effects of successful versus unsuccessful humor attempts on social standing.
Main Methods:
- Conducted 8 experiments involving various social scenarios and humor delivery.
- Manipulated the appropriateness and success of humor attempts.
- Measured changes in participants' perceived status, confidence, and competence.
Main Results:
- Successful humor significantly increased social status in both established and new relationships.
- Unsuccessful humor attempts, particularly inappropriate jokes, led to a decrease in social status.
- Perceptions of confidence and competence mediated the positive relationship between successful humor and status.
- Both appropriate and inappropriate jokes signaled confidence, but inappropriate jokes also signaled low competence, negatively impacting status.
Conclusions:
- Humor is a significant factor in shaping social hierarchies and interpersonal perceptions.
- The success or failure of humor attempts critically determines their impact on social status.
- Confidence and competence are key mediators in how humor influences social standing, highlighting humor's fundamental role in social dynamics.
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