Related Experiment Video
Updated: Mar 12, 2026

Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
Published on: March 1, 2017
Positive Relationship Between Individuality and Social Identity in Virtual Communities: Self-Categorization and
11 Postdoctoral Programme of China Center for Industrial Security Research, Beijing Jiaotong University , Beijing, China .
Abstract:
Previous studies have reported conflicting results regarding the relationship between individuality and social identity, indicating this area requires further examination. This study constructed a research model to help understand the positive role of individualized behavior and social identity in virtual communities. The results of an online survey conducted to assess our theoretical research model indicated that social identity can be expressed in two ways: self-categorization and social identification. Furthermore, we found individualized behavior was positively related to social identification, while self-categorization was directly derived from social identification.
Related Concept Videos
Social Identity
Social Foundations of Self IV: Self in Digital Communication
Role-Based Identity
Personal Identity
Self Within Cultural Contexts
Deindividuation

