A social identification approach to the effects of religious disclosures in business communication

This research expands on prior research into the effects of religious disclosures on interpersonal attraction by drawing from social identification theory to explain attributions stemming from religious disclosures in professionals' e-mail signature blocks. Participants (N = 268) were randomly exposed to one of three experimental conditions (a Christian, Islamic, or secular quotation in a signature block) and completed measures of social identification and perceptions of professionalism. Results indicate that, contrary to prior research, merely disclosing one's religion does not increase attributions; rather, attributions of a sender's professionalism are positively derived from the receiver's social identification with the sender's religion. Implications of these findings are discussed with regard to social identity theory, as well as for professional practice in developing signature blocks as a means of self-presentation.