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Updated: Mar 11, 2026

A General Method for Evaluating Incubation of Sucrose Craving in Rats
Published on: November 4, 2011
Visual cue-specific craving is diminished in stressed smokers.
Justinn R Cochran1, Nathan S Consedine1, John M J Lee1
1a Department of Psychological Medicine , The University of Auckland , Auckland , New Zealand.
Stress significantly increases smokers' craving, with visual cues having little additional effect once stressed. Understanding these craving triggers is key for smoking cessation interventions.
Area of Science:
- Psychology
- Behavioral Science
- Addiction Research
Background:
- Stress and smoking-related visual cues are known triggers for increased craving in smokers.
- Few experimental studies have investigated the combined effects and interactions of these elicitors on craving.
Purpose of the Study:
- To examine how stress and visual cue exposure, individually and sequentially, influence smokers' craving.
- To understand the relationship between craving elicitation and the specific elicitor (stress vs. visual cues).
Main Methods:
- Thirty-nine smokers abstained from smoking for 30 minutes.
- Participants completed a stress task and a visual cue task (neutral, motivational control, smoking images) in counterbalanced orders.
- Self-reported craving was assessed after each task and stimuli block.
Main Results:
- Both stress and smoking-related images significantly increased craving compared to neutral or control stimuli.
- The order of tasks mattered: stress increased craving more when preceded by visual cues.
- When stress was experienced first, subsequent visual cues did not differentially affect craving.
Conclusions:
- When smokers are stressed, the additive effect of visual cues on craving is minimal.
- Different types of visual cues elicit comparable levels of craving in a stressed state.
- These findings suggest that stress may be a dominant factor in craving, potentially overriding the impact of specific visual cues.
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