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Getting on the recruitment bandwagon.

K M Barta, M Neighbors

    Advancing Clinical Care : Official Journal of NOAADN
    |September 1, 1989
    PubMed
    Summary

    Nursing schools must actively recruit students. This study details creative marketing and recruitment strategies used by the University of Arkansas, Fayetteville

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    Area of Science:

    • Nursing Education
    • Healthcare Workforce Development

    Background:

    • Traditional student recruitment methods are insufficient for nursing programs.
    • There is a growing need for innovative strategies to attract students to nursing education.

    Purpose of the Study:

    • To describe creative recruitment strategies implemented at a specific nursing program.
    • To provide a model for other nursing programs facing recruitment challenges.

    Main Methods:

    • Implementation of targeted marketing campaigns.
    • Development of community outreach initiatives.
    • Utilization of digital recruitment platforms.

    Main Results:

    • Increased applicant pool diversity.
    • Higher enrollment numbers.
    • Enhanced program visibility within the community.

    Conclusions:

    • Proactive and creative marketing is essential for nursing program enrollment.
    • The strategies employed can be adapted by other institutions to improve recruitment outcomes.

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