The relationship between basic audio quality and overall listening experience

Basic audio quality (BAQ) is a well-known perceptual attribute, which is rated in various listening test methods to measure the performance of audio systems. Unfortunately, when it comes to purchasing audio systems, BAQ might not have a significant influence on the customers' buying decisions since other factors, like brand loyalty, might be more important. In contrast to BAQ, overall listening experience (OLE) is an affective attribute which incorporates all aspects that are important to an individual assessor, including his or her preference for music genre and audio quality. In this work, the relationship between BAQ and OLE is investigated in more detail. To this end, an experiment was carried out, in which participants rated the BAQ and the OLE of music excerpts with different timbral and spatial degradations. In a between-group-design procedure, participants were assigned into two groups, in each of which a different set of stimuli was rated. The results indicate that rating of both attributes, BAQ and OLE, leads to similar rankings, even if a different set of stimuli is rated. In contrast to the BAQ ratings, which were more influenced by timbral than spatial degradations, the OLE ratings were almost equally influenced by timbral and spatial degradations.