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Past user behavior strongly predicts future tag choices on social media. Models integrating this behavior, like the random permutation model, significantly improve predictions of declarative memory retrieval.

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Area of Science:

  • Cognitive Science
  • Computational Linguistics
  • Human-Computer Interaction

Background:

  • Social media platforms generate vast amounts of user-created content, offering novel opportunities to study human declarative memory.
  • Declarative memory models can be applied to understand user behavior in tagging and hashtag selection on platforms like Twitter and Stack Overflow.

Purpose of the Study:

  • To evaluate the predictive accuracy of two cognitively plausible declarative memory models for user-selected tags.
  • To investigate the influence of past user behavior and context on tag prediction.
  • To explore potential modifications to memory model architectures for improved human data fit.

Main Methods:

  • Applied an ACT-R based Bayesian model and a random permutation vector-based model to millions of social media posts and tweets.
  • Framed hashtag and tag selection as declarative memory retrieval problems.
  • Incorporated past user tag behavior and context into the models, linking ACT-R's attentional weights to natural language processing methods.

Main Results:

  • Past user tag behavior is a significant predictor of future tag selection.
  • The random permutation model, enhanced with past behavior, achieved comparable performance to the Bayesian model without word order.
  • Word order was not a strong predictor; context compression in the random permutation model was key.

Conclusions:

  • User behavior is a critical component in declarative memory retrieval models for predicting tag use.
  • The random permutation model's effectiveness stems from efficient context compression, not word order representation.
  • Modifications to memory model architectures, incorporating user behavior and context, can enhance predictive accuracy across various domains.